
Messi and Ronaldo Invest in Tech, Salah Takes Traditional Path
Edited by Sable Maranth
Regulation & Business · Updated July 9, 2026
Lionel Messi and Cristiano Ronaldo are diversifying their portfolios by investing in artificial intelligence, health technology, and various startups. In contrast, Mohamed Salah is opting for a more conventional approach to his post-football career, focusing on traditional business ventures rather than tech investments.
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Why it matters
- ✓The investments by Messi and Ronaldo highlight a growing trend among athletes to leverage their fame and wealth into tech startups, potentially leading to increased funding and innovation in the AI and health tech sectors.
- ✓Developers and product teams may find new opportunities for collaboration with these high-profile investors, as they often seek innovative solutions and technologies to support their ventures.
- ✓The contrasting approach of Salah emphasizes the diversity of strategies among athletes, which may influence how future sports figures approach their careers and investments.
Messi and Ronaldo Invest in Tech, Salah Takes Traditional Path
Lionel Messi and Cristiano Ronaldo are making headlines not just for their football prowess but also for their strategic investments in technology. As they venture into the realms of artificial intelligence and health tech, Mohamed Salah is choosing a different path, focusing on traditional business opportunities. This shift in how athletes are positioning themselves post-career is significant and could have lasting implications for the tech industry.
What happened
According to a report by Wired, both Messi and Ronaldo are actively investing in startups that focus on AI and health technology. This move reflects a broader trend where athletes are leveraging their fame and financial resources to enter the tech space, aiming to capitalize on emerging technologies that promise significant returns. On the other hand, Salah is opting for a more conventional route, engaging in traditional business ventures that do not necessarily involve the tech sector.
Why it matters
The contrasting investment strategies of these three football stars highlight several key points:
- Emerging Opportunities: The investments by Messi and Ronaldo in AI and health tech signal a growing interest in these sectors, which could lead to increased funding and innovation. Developers and builders in these fields may find new avenues for collaboration and investment.
- Influence of Celebrity: The involvement of high-profile athletes in tech ventures can attract attention and resources to startups, potentially accelerating their growth and market reach. Product teams may need to adapt to this new landscape where celebrity endorsements can significantly impact consumer interest and trust.
- Diverse Strategies: Salah's choice to pursue traditional business avenues illustrates that there is no one-size-fits-all approach for athletes transitioning out of sports. This diversity in strategies may inspire future athletes to explore various paths, influencing how they plan their careers and investments.
Context and caveats
While the investments by Messi and Ronaldo are noteworthy, it is essential to consider that the tech landscape is highly competitive and volatile. Not all investments will yield positive returns, and the success of these ventures will depend on various factors, including market conditions and the execution of business strategies. Additionally, Salah's approach, while traditional, may not attract the same level of media attention, which could affect the public perception of his business acumen.
What to watch next
As Messi and Ronaldo continue to build their tech portfolios, it will be interesting to observe:
- The specific startups and technologies they choose to invest in and how these align with current trends in AI and health tech.
- The impact of their investments on the tech industry, particularly in terms of innovation and funding.
- How Salah's traditional business ventures evolve and whether they yield comparable success to the tech-focused strategies of his peers.
In conclusion, the differing paths taken by Messi, Ronaldo, and Salah reflect broader trends in how athletes are navigating their post-career opportunities. For developers, builders, and product teams, this evolution presents both challenges and opportunities in a rapidly changing landscape.
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