
Trump Orders U.S. Government to Refer to AI as 'Super Intelligence'
Edited by Sable Maranth
Regulation & Business · Updated September 30, 2026
President Donald Trump has signed an executive order mandating that the U.S. government will no longer use the term 'artificial intelligence' in official communications. Instead, all policy documents, websites, and press releases will refer to the technology as 'Super Intelligence'. This change reflects a shift in how the government perceives and communicates about AI technologies.
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Why it matters
- ✓Developers and product teams may need to update documentation and communication strategies to align with the new terminology, which could affect how they present AI capabilities to stakeholders.
- ✓The shift in terminology could influence public perception and regulatory discussions around AI technologies, potentially leading to changes in funding or support for AI initiatives.
- ✓This change may also impact international collaborations and partnerships, as the U.S. government’s stance on AI terminology could affect how other countries engage with American tech firms.
Trump Orders U.S. Government to Refer to AI as 'Super Intelligence'
In a surprising move, President Donald Trump has signed an executive order that mandates the U.S. government to stop using the term 'artificial intelligence' (AI) in official communications. Instead, all policy documents, websites, and press releases will now refer to this technology as 'Super Intelligence'. This decision reflects a significant shift in how the government perceives and communicates about AI technologies, potentially impacting various stakeholders in the tech industry.
What Happened
During an event announcing the launch of America.gov, President Trump stated that the term 'super' is the best and simplest word to describe the technology, emphasizing its power and brilliance. He mentioned that Chinese President Xi Jinping, who recently visited the White House, also appreciates this terminology. The executive order effectively removes the term 'artificial' from government discourse, signaling a new era in how AI is understood and discussed at the federal level.
Why It Matters
This change in terminology is not just a semantic shift; it has practical implications for developers, builders, operators, and product teams:
- Documentation and Communication Updates: Developers and product teams will need to revise their documentation and communication strategies to align with the new terminology. This could involve updating marketing materials, technical documentation, and internal communications to ensure consistency with government standards.
- Influence on Public Perception: The shift in terminology could significantly influence public perception of AI technologies. By framing AI as 'Super Intelligence', the government may foster a more positive view of these technologies, which could affect user adoption and trust in AI solutions.
- Impact on Regulatory Discussions: This change may also affect regulatory discussions surrounding AI technologies. As the government adopts a new term, it could lead to changes in how funding and support for AI initiatives are allocated, potentially prioritizing projects that align with this new narrative.
Context and Caveats
While the executive order represents a bold rebranding of AI, it is essential to consider the broader context. The term 'artificial intelligence' has been widely used in both academic and industry settings for decades, and this sudden shift may create confusion among stakeholders. Additionally, the effectiveness of this rebranding in changing public perception and regulatory frameworks remains to be seen.
What to Watch Next
As this new terminology takes effect, it will be crucial to monitor how it influences discussions around AI in various forums, including regulatory bodies, industry conferences, and public discourse. Developers and product teams should stay informed about any changes in government policy or funding related to 'Super Intelligence' and be prepared to adapt their strategies accordingly. Furthermore, observing how international partners respond to this shift will provide insights into the potential implications for global AI collaboration.
In conclusion, the U.S. government's decision to rebrand AI as 'Super Intelligence' marks a significant change in the narrative surrounding this technology. As the implications of this decision unfold, stakeholders in the tech industry must remain agile and responsive to the evolving landscape.
Sources
- Trump orders US government to call AI ‘Super Intelligence’ — The Verge AI
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